Selected Projects
1. Burberry Her x Olivia Dean
The Ritz-Carlton, Chicago
Scope
2-Part Lollapalooza activation: brunch event florals to start off the activation for Lollapalooza weekend and a personalized post-event gifting package for every guest.
Deliverables
An all-ranunculus floral design for the brunch, followed by individual all-anemone arrangements packaged with Burberry gift bag.
Audience
Chicago fashion and lifestyle content creators.
The work
Fleur + Form carried floral concepts across two formats: a live brand experience and a gift each guest received at home. The project required event-scale design alongside the production and packaging of individualized gifts.
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Brunch Event
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Brunch Event
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Post-Event Gifting
2. Resy x James Beard Awards
Official afterparty · Union Station, Chicago
Scope
Floral design and installation for Resy’s official James Beard Awards afterparty.
Deliverables
Rich, moody floral installations across four food and beverage stations, with smaller arrangements throughout the Burlington Room.
Audience
Award winners, nominees, leaders and creatives from the food and hospitality world celebrating the James Beard Awards.
The work
Union Station’s Burlington Room became a food scene after dark. We used deep burgundy florals to bring drama and warmth to the historic space, building on the event’s dark academic mood. The installations helped give the afterparty its own identity: intimate, indulgent, and unmistakably a celebration of food.
We think like Marketers. We design like Florists.
Before Fleur + Form, our founder spent more than a decade in brand marketing. That experience continues to shape how we approach floral design today.
When designing for a brand, we're not simply matching colors or selecting beautiful flowers. We take the time to understand your brand, audience, and objectives, then create florals that feel aligned with the experience you're trying to create.
Whether it's a product launch, corporate event, hospitality installation, or VIP gifting program, our goal is the same: floral design that feels like a natural extension of your brand.
Ready to create something unforgettable?