Selected Projects
1. Burberry Her x Olivia Dean
The Ritz-Carlton, Chicago
Scope
2-Part Lollapalooza activation: brunch event florals to start off the activation for Lollapalooza weekend and a personalized post-event gifting package for every guest.
The work
Lush ranunculus and delicate anemones reflected the feminine character of the Burberry Her fragrance. Each design featured a single flower variety, allowing its natural form and texture to lead: layered petals created fullness at the brunch, while open anemone blooms brought a lighter expression to the individual gifts.
Deliverables
An all-ranunculus floral design for the brunch, followed by individual all-anemone arrangements packaged with Burberry gift bag.
Audience
Chicago fashion and lifestyle content creators.
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Brunch Event
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Brunch Event
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Post-Event Gifting
2. Nike x Chicago Marathon
Cindy’s Rooftop & Palmer House Hilton, Chicago
Scope
Two-part floral activation for Nike Run's pilot Chicago Marathon program, spanning a pre-marathon dinner and guest-room arrangements.
The Work
Nike’s brand colors anchored the floral palette, with wild greenery and earthy textures bringing an untamed, outdoor feel to the designs. The arrangements drew on the terrain and movement of running, translating Nike’s athletic identity into florals that felt expressive and unexpected across the dinner and guest rooms.
Deliverables
Fifteen guest-room arrangements for participating runners at the Palmer House Hilton, followed by event florals for the pre-marathon dinner at Cindy’s Rooftop.
Audience
Chicago Marathon runners who enrolled into the Nike Run program.
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Cindy's Rooftop Pre-Marathon Dinner
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Cindy's Rooftop Pre-Marathon Dinner
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Cindy's Rooftop Pre-Marathon Dinner
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Palmer House Guest-Room Arrangements
3. Resy x James Beard Awards
Official afterparty · Union Station, Chicago
Scope
Floral design and installation for Resy’s official James Beard Awards afterparty.
The Work
Deep burgundy florals and layered textures echoed the event’s dark academic aesthetic, complementing the historic architecture of Union Station’s Burlington Room. Across food and beverage stations, the installations created pockets of drama and intimacy, giving each station a distinct presence within the larger celebration.
Deliverables
Floral installations across four food and beverage stations, with smaller arrangements throughout the Burlington Room.
Audience
Award winners, nominees, leaders and creatives from the food and hospitality world celebrating the James Beard Awards.
We think like Marketers. We design like Florists.
Before Fleur + Form, our founder spent more than a decade in brand marketing. That experience continues to shape how we approach floral design today.
When designing for a brand, we're not simply matching colors or selecting beautiful flowers. We take the time to understand your brand, audience, and objectives, then create florals that feel aligned with the experience you're trying to create.
Whether it's a product launch, corporate event, hospitality installation, or VIP gifting program, our goal is the same: floral design that feels like a natural extension of your brand.
Ready to create something unforgettable?